The W Fashion Week 2025

When we think of Fashion Weeks, we often only think of the luxury, in demand mega brands, whilst less established brands are generally forgotten, and not given a platform.

Taking place on September 21st, The W Fashion Week creates global exposure and raises the profile of upcoming designers who are the next leaders and creatives in the fashion industry.

Although London is a cosmopolitan city, its fashion scene is one-dimensional. The W Fashion Week is a call for action, working in partnership with fashion industry professionals, retailers, community organisations and corporations, whilst also granting full access into the closed doors of the industry to fashion lovers who are not regarded outside of established buyers, media personnel or influencers.

London is a major player in the fashion industry and has rightfully earned its place as one of the most important iconic fashion capitals in the world. The W Fashion Week allows national and international brands to break into the market, garner a community and build brand recognition.

The W Fashion Week aims to support the globe’s most talented creatives, entrepreneurs and designers, particularly focusing on burgeoning brands from underrepresented and underprivileged backgrounds.

A shortlist of burgeoning fashion designers, founders and creatives will be given the opportunity to present their collections at The W Fashion Week runway show, showcasing to buyers, press and the general public.

What You Receive:

• Showcase 8-20 looks from your collection, (Can be less than 8).

• A 5-star venue in London where the show will take place.

• Full production including staging, lighting, sound, scheduling, front of house etc.

• 8-20 male and/or female models who will wear your collection on show day.

• A team of hair stylists and makeup artists allocated to your models on show day.

• A stylist allocated to you who will help you to oversee your show looks.

• Allocated choreographer for walk direction and show pacing.

• Full set design including staging build, props and backdrops.

• Security and Front of House staff.

• Runway photography and videography where you will receive high-res images and videos of your full collection on the runway.

• Guest list management including digital or physical invites + RSVP management.

• Buyers expected from leading retailers.

• Journalists expected from leading publications.

• Fully insured runway show including public liability, venue, crew and equipment.

What You Need To Know: 

• Applicants must be available to attend The W Fashion Week 2025 runway show in London on the 21st of September 2025.

• Travel and accommodation will need to be covered by the applicant.